DataHawk vs Profit Whales

Logo of DataHawk


DataHawk is the ultimate Amazon Analytics Tool for professional Amazon sellers, vendors, brands, and agencies.

Logo of Profit Whales

Profit Whales

Profit Whales fully automates Amazon PPC management for Third-party Sellers and Brands on Amazon Marketplace in One Click with the help of custom-built algorithms and Data Science.

DataHawk Summary

Tracking Keywords Ranks and Products Metrics
Track changes in keywords rankings, BSR, reviews, ratings, price, sales, and Buy Box for any product on Amazon and get daily email alerts. Unveil keywords search results and benchmark your ASINs' performance history against competitors.

Keywords and Product Research & Market Analysis
Better understand and monitor your market and competition. Unveil Keywords-related market data & search volume, run product research to unveil attractive niches, and browse the top selling products on each Amazon sub-category.

Actionable Insights and Recommendations
Leverage data, reports, and recommendations to gain deeper insights into your market, SEO opportunities, untapped niches, and ASIN performance, then drive actionable business decisions and correlations.

Profit Whales Summary

Strategy based algorithm
We designed five Amazon FBA advertising goals that you can choose. Every strategy will adjust the algorithm to reach your desired results. You can change the goal as your business evolves. Just select the right strategy and press START. That’s all you need to automate your whole Pay Per Click Advertising on Amazon.

See the changes it performs
You have to make yourself comfortable, sit, and enjoy changes that the software performed. We created the Amazon Ads Changes Reporting tool that shows you everything that was made by the algorithm and why it did it. You see, for what you pay, it’s soothing, right?

Access a lot more data
We’re obsessed with data, and we guess you too, so we developed the Amazon Analytics Tool, so you can see your business metrics at a glance and make more profitable decisions. Twenty-three metrics will help you understand your business from a different perspective of view.

Find the best hours for your Ads
Day-parting tool will allow you to see what time of the day your campaigns is out of budget, what hours and days drive most of the daily sales so that you can set up your PPC campaigns to catch up more eyeballs during peak hours.” Fact! 70% of the sales on Amazon happened from 7 am to 8 pm.”


Feature DataHawk Profit Whales
Competitor Monitoring
Product Research
Competitor Analysis
Keyword Tracking
Keyword Optimization
Buy Box Tracking
Listing Tracker
Excel Export
Profitability Analysis
PPC Manager
Advertising Optimization
Advanced Reporting Metrics
Business Dashboard
PPC Automation
Day-parting Tool


Starting Price $19/m USD
Free Trial Available
Profit Whales
Starting Price $69/m USD
Free Trial Available


To me, the best part of the platform is the ability to see the activity of my products graphically. And in color. And in a grid.

Read More

Matthew J Beshear

Web Retailer

Image of Matthew J Beshear

The platform was obviously built from the user's perspective, offering many methods to categorize, manipulate or examine the data.

Read More


Web Retailer

Image of olinjoseph

The pricing is really good. There is even a free plan available which lets you add up to 5 keywords and 5 products and keep track of them. Even the premium plans are affordable...

Read More

Nicholas B.

G2 Crowd

Image of Nicholas B.

I have to say this is the best and most complete software I’ve had my hands on since I started selling on Amazon.

Read More

Jordi Ordóñez

Image of Jordi Ordóñez

What I liked most about the Profit Whales is that it points out the mistakes accurately so that you don’t miss even by an inch.

Read More



Image of Shubs

They have taken the fear of selling on Amazon away. Straight forward and clear instructions!

Read More

Steven Gregoire


Image of Steven Gregoire