Efficient Era vs SellerApp

Efficient Era Summary

Automate your Amazon Sponsored Product Ads

Intelligent Bid Recommendations

Efficient Era provides weekly recommendations to adjust bids to maximize campaign and keyword performance.

Match Type Recommendations

Our software dig through your data to suggest changes to keyword match types, so you can get super targeted and optimize your ad spend.

New Keyword Discovery

Our Ads tool automates the process of new keyword discovery by digging through your impressions, clicks and sales data and finding the most relevant ones.

ACoS Monitoring

Set your target ACoS on a per-product basis to optimize advertising performance for products at different stages of maturity.

Amazon Sponsored Product Ads PPC
Get Alerted on Business Critical Events

React Quickly to Listing Hijackers and Negative Reviews

Be notified when a SKU's model number or category changed. We will also notify you when anything about your listing changed, such as the title or bullet points.

Know When you Lose the Buy Box (Beta)

No need to wait for days or weeks before discovering that you are losing the buy box. Get alerted on the exact cause of a lost buy box.

Get Alerted on Negative Reviews, Feedback and Questions

Receive single or digest email alerts for product reviews. Also get notified for seller feedback, questions left and more.

Receive Sales Alerts

We send you the biggest weekly movers and top performers. It's always good to know what's going well

Amazon Hijack Buy Box Alerts
Get More Product Reviews with Email Automation

Buyer-Seller Messaging

Send timely emails to connect with customers within Amazon terms of service.

Customizable Email Templates

Use placeholders to customize your emails. Embed images, send attachments and request for review.

Email Open Rate Measurement

Measure email open rates to track over a date range to see how effective your campaigns are overall.

Unlimited Emails Across Multiple Marketplaces

Unlike some other tools, we do not limit or charge you for the number of emails you send out through Efficient Era. We support North America, Europe and Japan.

Amazon Email Automation
Monitor Reviews and Feedback

Review Monitoring

Receive review and feedback alerts as single or weekly digest emails.

Product Wise Review Alerts

Fine tune your review monitoring to the product level. Set emails to be sent to different team members for specific products.

Negative Seller Feedback Automation

Automate your "sorry" email in response to a negative seller feedback, and avoid a possible negative product review.

Review Analytics

Measure your review performance over time, search all review texts for patterns at the ASIN level.

Amazon Reviews and Feedback Management
Extract Important Information From Orders Data

Large Orders and B2B Customers

Download a list of large orders as well as orders placed by B2B customers. Search, sort, filter and expotrt to CSV for further analysis.

Repeat Customers

Download a list of your repeat customers from your orders reports. No need to manually collate reports in Excel.

Orders from Promotions

Find out which Amazon promotions resulted in orders. Click through to Order Details page.

Returns Monitoring

Monitor your per-product return rates. Find out your worst and best performing products in terms of returns. High return rates are red flags for Amazon.

Amazon Order Automation
Monitor Your Product Listings

Buy Box Ownership (Beta)

Buy Box losses need to addressed quickly to avoid needless loss of sales. We provide various reasons of loss such as Page Suppression by Amazon, No Stock, No offer etc.

Inventory Health

View balance stock, sales, reviews, run rate and profits on a per product basis. Annotate your inventory with key events to refer back later.

Profit Analysis

Visually drill down into the various cost heads such as Ads, Returns, Landed Costs, Amazon fees on a per product basis.

Run Rate

Know the per produrt run rate during a given date range to guide restocking decisions.

Amazon Product Listings
Know Your Profits

Profit Analysis

Analyze your profits on a per product basis. Profit calculations take into account Landed Costs, Ads, Promotions, Amazon Fees, Returns and Sales.

Profits by Marketplace

Measure profitability in 9 marketplaces, including US, Canada, Mexico, UK, Italy, France, Germany, Spain, and Japan.

Identify Unprofitable Products

Don't let unprofitable items pull you down. Quickly identify products that are candidates for further analysis and possible removal from your inventory.

Identify Profitable Items

You might be surprised that your best selling products may not always be your more profitable ones. Drill down into profitability calculations over time ranges.

Amazon Profit Calculator
Reduce Your Return Rates

Identify Products with High Return Rates

These are your red flags. Amazon will make your products ineligible for FBA if your cross these thresholds. We provide a way for you to detect these early and prevent further damage.

Return Alerts

Every week we send you a consolidated list of items returns including return reasons quoted. Analyze this carefully to detect patterns that can lead to bigger issues.

Return Reasons

We provide convenient lists of returns by Return Reasons, giving you an extra point of focus for early problem detection.

Prevent Negative Reviews with an Automated Email

There is a small window of opportunity between someone initiating a return and leaving a negative review. Time is of essence. Use our email automation to reach out with a "Sorry" email.

SellerApp Summary

Product Research
Are you ready to find the next superhero product and then make a killing by selling it on Amazon? SellerApp’s Product Research tool mines through over 35M+ products and thousands of data points to find that perfect product for you. Make data driven decisions by taking guesswork out of your business. Make smart product choices with SellerApp product research tool.

Product Ideas
Instead of browsing hundreds of products on Amazon aimlessly trying to guess what sells, SellerApp helps you discover products that are in high demand on Amazon, products that have had a sudden spike in sales volume. Sellers can easily browse products that are trending, most gifted, recently released best selling products, BSR movers, and products that have recently become toppers in their category. Once you find a potential product, add to the product tracking with a single click and deep dive into product details and make your decision. Simple as that.

Listing Quality
Discoverability of your product and buy box placement is highly dependant on the quality of your listing. Having the right keywords, images, headers etc. is important to have an optimized listing to improve the chances of conversion. The Amazon SellerApp analyzes product listings for best practices and provides actionable recommendations to improve the listing quality. Guaranteed to see results within weeks.

Product Keyword
Sometimes, even though you have your winning products, if they don’t getting enough search visibility, your competitors will steal your sales. One of the main reasons for this is that your competing products are indexed with more suitable keywords than yours. SellerApp product keyword tool can help you find the keywords that your competitors are using and you can add them to your listing to improve your conversions. With such competitive intelligence at your fingertips selling has been never easier!

Seller Watch
Amazon marketplace is fiercely competitive and keeping track of your competition is equally important to stay on top of your competition. Seller Watch is a great feature that helps you track other sellers a.k.a your competitors. By tracking a seller’s storefront, you get information of their portfolio including estimated daily unit sales and revenue, opportunity score of their product and other essential data points like BSR, reviews, ratings etc. You can also track their products to get a list of keyword phrases used in their listing, check out their listing quality index and do much more.

Product Alerts
You don’t have to worry about monitoring your portfolio and competition all the time. Simply setup the alerts you need and we'll notify you when you need to take action. You can choose to setup a wide range of alerts such buybox price, listing quality index and negative ratings.

Product Source
If you are a private label seller and have a product set in mind, SellerApp can help you find the most optimal way of sourcing it. SellerApp gives an elegant solution to this by giving a comprehensive list of suppliers from sources such as Alibaba along with profile information like price, trade assurance, minimum order size, response rate. Once you shortlist the suppliers that interest you, you can even contact them through SellerApp with few clicks. How awesome is that.

Keyword Research
Your products will only be visible in Amazon for a specific search query if the listing contains all of the search keywords. Due to this, it is crucial that your product listing is optimized with relevant keywords. SellerApp can provide you with relevant keywords for each product, search volumes and all information needed to optimize your keywords.

PPC Analyzer
If you are a serious seller, it is likely that you are promoting your products with PPC(Pay Per Click) campaigns. More often than not, you will see that while some keywords are generating sales and others don’t. Keywords and Amazon PPC optimization works in complex ways and SellerApp PPC analyzer can help earn more sales and conversions from your PPC keywords. PPC analyser helps you understand how the campaigns are performing, how can you keep the ACoS as low as possible, bidding for the right keywords and adjusting your bids and so forth. Everything you need to optimize your PPC campaigns.

Profit Dashboard
Do you really know how your Amazon business is doing? Keeping a track on the financials could get really complicated and messy, especially when your product line scales up. That's why we built the Profit Dashboard - Profit and Inventory Reporting Feature. With less than 15 minutes to set up, look up your stats in the Profit Dashboard - Are returns affecting your profits, how many days would your inventory last, what is the exact profits after your operating costs are cut off, and more. All the answers to your questions without having to look through tedious reports!