Efficient Era vs Trendle Analytics

Efficient Era Summary

Automate your Amazon Sponsored Product Ads

Intelligent Bid Recommendations

Efficient Era provides weekly recommendations to adjust bids to maximize campaign and keyword performance.

Match Type Recommendations

Our software dig through your data to suggest changes to keyword match types, so you can get super targeted and optimize your ad spend.

New Keyword Discovery

Our Ads tool automates the process of new keyword discovery by digging through your impressions, clicks and sales data and finding the most relevant ones.

ACoS Monitoring

Set your target ACoS on a per-product basis to optimize advertising performance for products at different stages of maturity.

Amazon Sponsored Product Ads PPC
Get Alerted on Business Critical Events

React Quickly to Listing Hijackers and Negative Reviews

Be notified when a SKU's model number or category changed. We will also notify you when anything about your listing changed, such as the title or bullet points.

Know When you Lose the Buy Box (Beta)

No need to wait for days or weeks before discovering that you are losing the buy box. Get alerted on the exact cause of a lost buy box.

Get Alerted on Negative Reviews, Feedback and Questions

Receive single or digest email alerts for product reviews. Also get notified for seller feedback, questions left and more.

Receive Sales Alerts

We send you the biggest weekly movers and top performers. It's always good to know what's going well

Amazon Hijack Buy Box Alerts
Get More Product Reviews with Email Automation

Buyer-Seller Messaging

Send timely emails to connect with customers within Amazon terms of service.

Customizable Email Templates

Use placeholders to customize your emails. Embed images, send attachments and request for review.

Email Open Rate Measurement

Measure email open rates to track over a date range to see how effective your campaigns are overall.

Unlimited Emails Across Multiple Marketplaces

Unlike some other tools, we do not limit or charge you for the number of emails you send out through Efficient Era. We support North America, Europe and Japan.

Amazon Email Automation
Monitor Reviews and Feedback

Review Monitoring

Receive review and feedback alerts as single or weekly digest emails.

Product Wise Review Alerts

Fine tune your review monitoring to the product level. Set emails to be sent to different team members for specific products.

Negative Seller Feedback Automation

Automate your "sorry" email in response to a negative seller feedback, and avoid a possible negative product review.

Review Analytics

Measure your review performance over time, search all review texts for patterns at the ASIN level.

Amazon Reviews and Feedback Management
Extract Important Information From Orders Data

Large Orders and B2B Customers

Download a list of large orders as well as orders placed by B2B customers. Search, sort, filter and expotrt to CSV for further analysis.

Repeat Customers

Download a list of your repeat customers from your orders reports. No need to manually collate reports in Excel.

Orders from Promotions

Find out which Amazon promotions resulted in orders. Click through to Order Details page.

Returns Monitoring

Monitor your per-product return rates. Find out your worst and best performing products in terms of returns. High return rates are red flags for Amazon.

Amazon Order Automation
Monitor Your Product Listings

Buy Box Ownership (Beta)

Buy Box losses need to addressed quickly to avoid needless loss of sales. We provide various reasons of loss such as Page Suppression by Amazon, No Stock, No offer etc.

Inventory Health

View balance stock, sales, reviews, run rate and profits on a per product basis. Annotate your inventory with key events to refer back later.

Profit Analysis

Visually drill down into the various cost heads such as Ads, Returns, Landed Costs, Amazon fees on a per product basis.

Run Rate

Know the per produrt run rate during a given date range to guide restocking decisions.

Amazon Product Listings
Know Your Profits

Profit Analysis

Analyze your profits on a per product basis. Profit calculations take into account Landed Costs, Ads, Promotions, Amazon Fees, Returns and Sales.

Profits by Marketplace

Measure profitability in 9 marketplaces, including US, Canada, Mexico, UK, Italy, France, Germany, Spain, and Japan.

Identify Unprofitable Products

Don't let unprofitable items pull you down. Quickly identify products that are candidates for further analysis and possible removal from your inventory.

Identify Profitable Items

You might be surprised that your best selling products may not always be your more profitable ones. Drill down into profitability calculations over time ranges.

Amazon Profit Calculator
Reduce Your Return Rates

Identify Products with High Return Rates

These are your red flags. Amazon will make your products ineligible for FBA if your cross these thresholds. We provide a way for you to detect these early and prevent further damage.

Return Alerts

Every week we send you a consolidated list of items returns including return reasons quoted. Analyze this carefully to detect patterns that can lead to bigger issues.

Return Reasons

We provide convenient lists of returns by Return Reasons, giving you an extra point of focus for early problem detection.

Prevent Negative Reviews with an Automated Email

There is a small window of opportunity between someone initiating a return and leaving a negative review. Time is of essence. Use our email automation to reach out with a "Sorry" email.

Trendle Analytics Summary

Available For All Marketplaces
-Integrate all your Seller Central accounts in one place
-Works for 11 major Amazon Marketplaces: USA, Canada, Mexico, UK, Germany, France, Spain, Italy, India, Japan and Australia!
-Entire application is also available in English, French, Spanish, German, Italian

Automatic Emails
-Build strong customer relationships effortlessly
-Send emails to your customers automatically to increase your number of reviews
-Receive up to 3x more positive reviews

FBA Reimbursements
-Using FBA? Then you’re probably owed money!
-Amazon often fails to compensate you when they damage or lose an item in their warehouse or when a customer is refunded but does not return the product
-Trendle’s trained team of real people file claims with Amazon on your behalf
-Here’s how much we’ve recovered to date: $ 514,870.68

Advertising Performance
-Supercharge your Sponsored Products campaigns
-Automated analysis to improve your ACoS based on your preferences
-Easily make campaign changes: change bids, add negative keywords, pause campaigns, add keywords etc

Product & Seller Reviews
-Stay up to date with all your reviews
-Receive alerts for all your Product & Seller Reviews left by your customers. Don’t let a bad review sink your sales again!
-Track the number of reviews and the average score on all your products so you can improve and perfect your listing

Profitability Analytics
-Know the true profitability of each product
-Effortlessly identify the key cost drivers
-Check Amazon fees are what you expect them to be
-Compare product performance across countries

Inventory Analytics
-Be alerted on slow moving stock as well as on upcoming stock outs
-Restock before it’s too late
-Visually understand where your investment is tied up
-Avoid FBA Long Term Storage fees

Keyword Ranking
-Track where your products rank for specific keywords over time
-Forget ‘Sales Rank’ - Keyword Rank determines your success on Amazon
-Track your products ranking on certain keywords over time


Split testing
-Optimise your listings and crush your competition
-Split testing enables you to automatically test every element of your product listing to increase sales and profits
-You can test: price, sale price, images, title, features (bullet points)