MerchantWords vs River Cleaner

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Uncover hightly specific keyword phrases that help buyers find what you are selling.

Logo of River Cleaner

River Cleaner

Amazon Keyword Tool for SEO and Accurate Search Volume.

MerchantWords Summary

We collect searches from real Amazon shoppers. This allows us to quickly spot trends and see what's in the minds of shoppers — your customers.

Since 2012, MerchantWords has helped over 80,000 entrepreneurs grow their online businesses. Our data helps you discover new opportunities, achieve successful product launches, and run profitable advertising campaigns on Amazon and beyond.

River Cleaner Summary

Amazon Listing Optimization Without Leaving Seller Central

River Cleaner uses machine learning technology to study millions of Amazon data points
and gives you an insight on what's working best and what needs to be fixed.

Non-relevant keywords spell trouble and can result in lost of traffic and sales. This intelligent tool quickly discovers which merchant words are not indexed.

Track your keywords position in the search result and those of your competition so you can take action before your listing end up at page 10 where no one will see it.

Simply enter your chosen sale price and product cost to instantly calculate how much profit you’ll make once the FBA fees have been deducted. The perfect way to quickly check sale price vs profit.

Keep Amazon listing 100% sweet with our Terms of Service compliance check. The fastest way to guarantee that your listings do not face a possible violation.

Discover hundreds of valuable long tail keywords that you’ve missed. Reveal their real data like search volume and relevance prcentage.

Drag and drop your buyer’s name over an image to create a highly personalized email that gets noticed. Get notified on negative feedback, negative reviews, hijackers and suppressed listings.

Our smart audit tool helps you quickly format all the important fields. All the while, guiding and warning you of any forbidden words or characters.

It’s a fact: In 2016 70% of all Amazon holiday traffic came direct from smartphones and tablets. Instantly preview your product pages as they’d appear on mobile devices.


Feature MerchantWords River Cleaner
Keyword Management
Keyword Research
Listing Optimization
Advertising Optimization
Keyword Optimization
Amazon SEO
Listing Management
Unlimited downloads of CSV files of your searches.
Ads Management
Keyword Tracking
Custom Email Designer
Profit Tracking
Reverse ASIN
Longtail Keyword Search
TOS Compliance Check
Mobile Preview


Starting Price $15/m USD
Free Trial Available
River Cleaner
Starting Price $24/m USD
Free Trial Available


Their results are so accurate and the analysis they do made are extensive, by collecting billions of keywords that could be easily used on your products selling.

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Jordi Ordóñez

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I wish it had a little more features and I think the price is a little high.

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McKay D.

G2 Crowd

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This gives us a comprehensive list of relevant keywords to use to optimize our listings.

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Austin J.

G2 Crowd

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It works directly inside your Seller Central, so you don’t need to go to a third party software and back and forth.

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Augustas Kligys

Orange Klik

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The price is high for the value provided, but if you usually struggle with creating efficient and optimized listings, this tool is for you.

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Paulina Masson


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You can add all keywords with a click of button. River Cleaner just makes creating and optimizing your listing much easier and will save you a lot of time.

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Web Retailer

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